State of the Interactive Product Demo 2025

Why do we make this report?

Our third year running this report, we conduct it every year to:

• See what top-performing interactive demos have in common
• Understand the most common use cases for interactive demos
• Share best practices for these use cases

With over 28,000 demos built on Navattic this year (a 56% increase from last year), this report analyzes the top 1%, 10%, and 25% of interactive demos and includes survey responses from 280 Navattic users.

What is different this year:

• 10,000 more demos built in 2024 vs 2023
• Included quotes and survey data from 280 users of Navattic

Note: We asked survey respondents what level of disclosure they were comfortable with, so you may see a variation in quote citations.